QR is an abbreviation for Quick Response. It is a 2D barcode that can store a link to a URL, e-mail, SMS and contact information, amongst many other things, it is scanned using the ever growing trend of smart phones. Top brands such as Starbucks, Audi, Ralph Lauren, McDonalds, Pepsi are already using QR Codes for their advertising.
You will need a Smart Phone and a QR Reader App
(Link will take you to the BML Homepage)